The secret meaning behind Apple's new eye emoji

I see you.

That’s the message behind Apple Inc.'s (Nasdaq: APPL) emoji for a good cause. Mashable reports Apple has released one of the first emoji that could make a difference in the lives of bullied children and teens. The emoji is meant to help bystanders and victims, via social media and text message, call out cruel comments and harassment, and support those who are bullied.

The emoji is part of the “I Am a Witness” campaign launched by the Ad Council, a nonprofit organization that creates public service communications campaigns.

The company partnered with tech giants, such as Google and Twitter, which have been criticized for not providing their users with the means to adequately stop or report online harassment.

Read more from Mashable.