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Tesla may have to rebrand Autopilot.
Steve Gordon, the Director of the California Department of Motor Vehicles, said in a media briefing on Tuesday that Tesla has 90 days to amend its advertising language or face a 30-day suspension from selling in California.
Gordon said on Tuesday that the DMV is specifically asking Tesla to change the name "Autopilot" to clarify that the company has advanced driving systems, which do not equate to an automated system or an autonomous vehicle. Changes must be made within 90 days, or the DMV will "enforce the cessation of sales."
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