Taylor Swift brings music craze back to the box office

After another bittersweet end to the summer box office season, American multiplexes are going to “shake it off.”

The AMC-distributed “Taylor Swift: The Official Release Party of a Showgirl” opened Friday as part of a three-day run in 3,700 theaters to coincide with Swift’s 12th studio album, “The Life of a Showgirl,” providing a much-needed lift for movie theaters. The movie pulled in $15.8 million domestically on Friday, according to a statement AMC shared with CNN, and is expected to earn up to $30 million domestically over the three-day weekend.

The 89-minute movie includes a music video, behind-the-scenes footage, lyric videos and Swift’s personal reflections on songs from the album, according to AMC’s website.

Swift had given short notice to her fans, announcing the release of the movie just two weeks ago in an Instagram post.

Read more from CNN.