Target offers free shipping on all holiday items

Target Corp. is offering for the first time free holiday shipping on all items, including even $6 lipsticks, as the discounter throws itself in the ring to compete better with the likes of Amazon.

The Minneapolis-based chain will offer free shipping starting today and ending Dec. 20, according to The Associated Press.

"We know shipping costs play a big role in online purchasing decisions. We believe our free shipping offer will create excitement and incremental sales for Target," said Kathee Tesija, Target's executive vice president and chief merchandising officer.

Read more from The Associated Press.