Taking the Intimidation Out of Big Data

“Everybody’s like, ‘Ooh, technology.’ Technology makes us more efficient. I’d rather be more effective first, and then worry about the efficiency,” says Jeremy Clopton, owner of What’s Your SQ. Clopton says finding a way to streamline processes will let you leverage the five percent of data that applies to the question. Take the fear out of big data. Plan first, then execute.

Duration: 1:46