Survey: 35% of employers use social media for promotion

Percentage of employers who use social media to promote their companies, according to a CareerBuilder survey: 35

Percentage of these employers who said they are using social media to connect with clients and find new business: 25

Percentage who are using it to recruit and research potential employees: 21

Customer connections
Among those who use a smart phone with applications, percentage who refer to apps at least sometimes when making decisions while shopping, according to the findings from Knowledge Networks: 40

Percentage who say they are more likely to purchase from app advertisers: 32

Vast untapped market?
Globally, the percentage of consumers who go online to visit a social network or blog (an increase of 24 percent compared to last year), according to Nielsen Research: 75

Estimated number of minutes the world now spends on social networks and blog sites per month – 22 percent of their time online: 110 billion

Staffing growth
According to Palmer Forecast and the Sterling Resource Funding Corp. – a company that provides funding to more than 300 staffing companies – percentage of its clients that are expanding in 2010: 80

In 2009, percentage that were shrinking: 80

More job potential
Ranks of health care, clean/green technology, and energy/utilities and manufacturing (tie) on the list of industries expected to generate the greatest growth in six-figure jobs, according to a survey by ExecuNet: 1, 2, 3 (tie)

Ranks of business development, sales and engineering on the list of management functions expected to be in the greatest demand during the year: 1, 2, 3

Quick-hitting marketing
Percentage of e-mail users who delete marketing e-mails within two seconds of opening them, according to e-mail metrics published by Litmus: 50

Percentage of recipients of e-mails from some of the top e-mail marketers who are spending 10 seconds or more reading their messages: 77

The hunt for new staff
Percentage of human resource managers who reported they typically review 25 applications or less for open positions, according to a CareerBuilder survey: 48

Percentage who said, on average, they spend less than a minute reviewing a résumé: 38

Percentage who spend less than 30 seconds: 18

Percentage of human resource managers who said they pay more attention to résumés that are tailored to their open positions: 79

Misguided career guidance
Percentage of advertising and marketing executives who said they have received bad career advice from coworkers, according to a survey by The Creative Group: 60

Percentage who said they have been steered in the wrong direction by their bosses: 54

Percentage who said they had received bad career advice from parents/relatives: 35

Movin’ up – or out
Percentage of chief executives who move on from the top role and generally remain key players either in their own organization or another, according to a continuing global study of CEO
careers by management consultant Healthy Companies International: 82

Percentage of respondents who moved on from the head role who were in due course promoted by their organizations to a higher position such as chairman or vice chairman: 27

Percentage who went on to hold the same C-level position with another organization: 7

Building on experience
Percentage of employers who report that they are seeing experienced workers (those with more than 10 years experience) and mature workers (workers age 50 or older), apply for internships at their organization, according to a CareerBuilder survey: 23

Regardless of applicants’ ages, percentage of employers who said they plan to hire interns during the remainder of 2010 to help support workloads: 27

Professional development
Percentage of chief executives of Fortune 100 companies who have substantial international experience, according to a study by Healthy Companies International: 75

Percentage of top CEOs who had held a senior overseas assignment 10 years ago: 54

Idle Thought
“Once we assuage our conscience by calling something a ‘necessary evil,’ it begins to look more and more necessary and less and less evil.” – Sydney J. Harris, journalist

John MacIntyre is a Nova Scotia-based author and former city magazine editor. His “Figuratively Speaking” column, launched in 1989, is published in more than 40 newspapers and magazines.[[In-content Ad]]