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Stifel pens logo deal for Blues jerseys

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Stifel Financial Corp. is expanding its sponsorship relationship with the St. Louis Blues.

The St. Louis-based financial services firm penned a five-year contract to place its logo on the Blues' home and away jerseys. Financial terms of the deal were not disclosed.

“It’s a big deal to put another brand on the front of your jersey,” said Blues President and CEO Chris Zimmerman. “Finding the right partner and ideally a St. Louis icon was the opportunity that we hoped we would be able to make work for both sides. This is really a big, big deal and a big moment for us in our team’s history.”

Read more from the St. Louis Business Journal.

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