Minimally viable product …
I am selling the best coffee I can provide, obviously. More so, I am selling the idea that the superheroes of this great nation sometimes need help, too, and through the power of coffee we are showing that we have their backs.
Problem solving …
Remember the last time you busted your butt all day working for someone? Do you remember the blood, sweat and tears that you put into the job? Remember what it felt like when the individual you worked so hard for said, “Outstanding job! Thank you.” That is what we are trying to do. Everyday EMTs, law enforcement officers, firefighters, veterans and their families, work their tails off for us. They sacrifice and give up so much to serve us the freedoms and securities that make this nation great. We use our coffee to support various nonprofit organizations from Montana to Florida. Locally, we have Pieces of Home Springfield, which puts on a CrossFit competition to raise funds to send care packages to soldiers who are deployed.
Seed money …
This has been 100 percent self-funded through the use of my 401(k). Seventeen years in the making (with) sacrifice, long hours, months away from home, late nights, all-nighters, sweaty clothes, crazy shifts, busted knuckles, bruises, etc., to get to this point.
Hurdles overcome …
That is the day-to-day life of an entrepreneur. That is what makes the job exciting. I get to use the necessity of coffee as a catalyst to do just that – overcome obstacles. We get to use the power of coffee to do positive things for communities throughout this great nation.
Next phase …
We just started a Founding Members Club similar to a Kickstarter campaign, where individuals can become part of the family at Got Your Six Coffee Co. Members support us through a coffee of the month subscription plan.
I was geared up toward being in a physical location. In February, my architect and said the grand opening of my shop wouldn’t be until November. At the time, I was 10 months unemployed realizing I didn’t have the funds to carry me through the project. So we switched our business model to an e-commerce base – GotYourSixCoffee.com – as a way to bridge the gap.
Greatest need …
Exposure. The more people who know about my mission and what I am trying to do, the more we can do to help. As Americans, we are free to make choices and when people learn that they can impact lives, show appreciation and support our nation’s heroes with a simple coffee choice, that is huge.
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ighty percent of questions are common across industries, so you don't need industry-specific experience to do effective market research according to Debra Kassarjian, independent consultant and owner of DKInsights. As a matter of fact, she thinks there is a great deal to be gained from exchanging ideas outside of your industry.
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Springfield Diner owner Ömer Önder sits down with a restaurant consultant who starts challenging the menu offerings."No bashful food." The blunt conversation is the launching off point to determine how the Mediterranean influence will affect the young restaurant's offerings in the future. Made to Order is an ongoing sbjLive documentary series in collaboration with Springfield Business Journal tracking the rebranding of a local restaurant.
Haden Long, owner of Ellecor, opened a retail home decor business five years ago in a traditional retail space. When the interior design side of the business took off, she decided to renovate a 100-year old bungalow to better show off product samples and installations.
Scott Shotts, partner with Missouri Spirits, says when they started in 2011 there were approximately 300 distilleries in the U.S. and now there are more than 3,000 so competition has grown significantly. Diversification of their business model has helped them succeed.
Matthew Blystone of Theta Float Spa had the financial means to start the unique business, but used crowdsourcing for pre-orders to determine market interest in addition to gathering a nice cash reserve before opening.
Avery Parrish with the Springfield Regional Arts Council explains how businesses can display local art in their spaces for a fraction of the price of investing in a permanent collection. The corporate partnership program allows a business to select from a customized portfolio of local artists' work curated based on the company's mission and aesthetic that can be switched out every six or 12 months.