Springfield, MO

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Startup Corner: Denton Wilson, Wilson’s Residential Lawn Care LLC

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Minimally viable product …
Full-service lawn mowing for both residential and commercial clients.

Problem solving …
The problem we are solving is tall grass to short grass, yes? True. However, we don’t stop there. We are transforming yards, as well as character, daily. We are stepping up our game by donating to five active charities in 2018. Each customer has a choice of five charities they want 10 percent of their total monthly payments to go toward.

Seed money …
Does money grow on trees? Yes, in fact, it does. I planted my money seed with a push mower and a weed eater out of the trunk of a 1997 Buick LeSabre. I would categorize my business as a sapling at this point. 

Hurdles overcome …
Belief in myself. Once you believe in yourself the question becomes, “What hurdle can you not overcome?”

Next phase …
Never plateau. I never want to become stagnant. New plans will constantly be forming based on the current situation. Currently, we are working on expanding into the lawn application sector.

Pivot …
A key change in my business was opening my vision and becoming diverse with my income. I have chosen to branch out into different sectors of the lawn care industry.

Biggest mistake …
I regret not starting my journey sooner.
Best advice received …
Recently, I asked a man what keeps him going forward when times are hard. His reply: “No other option.” Times will come and you’ll have to make a decision as a business owner if you’re going to grit your teeth and swim through the storm or stop swimming. That man has trained for the swim. He has mentally prepared himself for the storms ahead.

Greatest need …
Workable men or women for this industry. Kids don’t grow up telling their parents or grandparents they have plans to become lawn care specialists.


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