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Startup acquires STL data firm

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Two St. Louis data startups are joining forces through an acquisition.

Invisibly, which was founded by Block co-founder Jim McKelvey, penned a deal to buy Vrity. The financial terms of the deal were undisclosed.

Vrity's data tool gives brands insight into how their values for sustainability and equality impact the bottom line.

Read more from St. Louis Inno.

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