YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe
Standing Out from the Crowd
Mike Coonrod, sbjLive producer

Standing Out from the Crowd

Posted online

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and avoid being confused with a nonprofit they support.

Duration: 2:03

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Whataburger

Whataburger launched its second local store; Branson shop Revive Juice and Coffee Bar LLC moved; and a new Monett branch of the Barry-Lawrence Regional Library District opened.

Most Read
Update cookies preferences