YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and avoid being confused with a nonprofit they support.
Duration: 2:03
SBJ interviews the interim dean at the William H. Darr College of Agriculture at Missouri State University.