St. Louis suburb rejects license for company that sells snuggling

The Maplewood planning and zoning commission unanimously rejected a license application to open a location for Embrace Me Now, which charges for various sessions of snuggling for those seeking human contact. The business operates in St. Louis.

“I mean, ‘professional snuggling?’” board member Sandi Phillips said. “We’re progressive — but not that progressive.”

According to The Associated Press, the business is modeled after cuddling companies that have recently popped up in Portland, Oregon, San Francisco and New York City.

Read more from The Associated Press.