Springfield Harley-Davidson dealership acquired

Springfield's Harley-Davidson dealership has come under new ownership.

The Ed Morse Automotive Group, which is based in Delray Beach, Florida, purchased Renegade Harley-Davidson at 3980 W. Sunshine St. from H&H Automotive LLC for undisclosed terms, according to a news release. The dealership is rebranding as Teddy Morse’s Renegade Harley-Davidson.

"I have long had a passion for motorcycles, especially Harley-Davidson, and am absolutely thrilled to welcome Renegade into our family. This dealership was an ideal fit thanks to its dedicated employees who understand the importance of excellence in customer service, and I’m proud to add them to our team," said Teddy Morse, chair and CEO of Ed Morse Automotive Group, in the release. "This dealership has a tremendous growth-ready infrastructure that we are excited about. Plus, Springfield is a dynamic city with wonderful people living there and visiting, so we are excited to be part of this community."

The acquisition, which became effective yesterday, grows Ed Morse Automotive Group to 57 dealership locations with more than 2,800 employees nationwide. It's the company's 10th location in Missouri, including stores in Rolla, Lebanon, Saint Robert, California and Moberly.

The acquisition also marks Ed Morse Automotive Group's sixth Harley-Davidson dealership.

The Springfield store is the only Harley-Davidson dealership listed in the Queen City on Harley-Davidson.com

The Springfield Harley-Davidson dealership, which was founded in 1989, previously operated as Denney’s Harley-Davidson before it was sold by Mark Denney and family to H&H, according to past reporting. H&H opened the store as Renegade Harley-Davidson in January 2021.