Two Springfield breweries are capitalizing on a buzzing trend.
4 by 4 Brewing Co.'s recent launch of alcoholic seltzers is being followed up by Mother's Brewing Co.
In Galloway Village, 4 by 4 Brewing owners Derek Shimeall, Chris Shaffer, Justin Steenburgh and Steve Dobbs rolled out watermlon mint and orange mango seltzers at the beginning of the year, and they hit store shelves three weeks ago. They have 95 calories, zero grams of sugar and zero carbohydrates, Shaffer told Springfield Business Journal. [Editor's Note: Read more about 4 by 4 Brewing in a Business Spotlight article slated for SBJ's Feb. 17 print edition.]
“We’re always looking to do something that someone else is not doing. We’ve always been different in our own kind of way,” Shaffer said.
Shaffer says the was idea driven by the owners' wives. They can be found at select Brown Derby, Macadoodles, Price Cutter, MaMa Jean’s and Harter House locations.
While 4 by 4 Brewing might be the first local brewer to make seltzer, Mother’s Brewing Co. also has announced plans to introduce a hard seltzer line, called Ready, in March.
Marketed as a healthier alternative to beer, Mother's Brewing officials say the Ready seltzers will launch with 12-ounce cans of cherry limeade and blackberry lemon, according to a news release. The beverages have 100 calories and a gram of carbohydrates.
The beverage category has grown in popularity nationally. From November 2018 to November 2019, hard seltzer sales at retail stores reached $1.3 billion, which outpaced the sale of sauvignon blanc and craft beer 12-packs, according to consumer research firm Nielsen. The firm predicts the number of players in the hard seltzer game will double in 2020.
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