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Spotify teamed up with Ancestry.com to compile a playlist based on users' DNA.
The playlists would be based on a scientific look into users' histories.
"We’re always looking for new and innovative ways we can use our technology and resources to help consumers connected to their background in a deeper, more meaningful way," said Vineet Mehra, executive vice president and chief marketing officer at Ancestry. "This first-of-its-kind partnership with Spotify offers people a fresh way to explore their heritage through music - something that is a source of identity, expression and community in cultures across the globe."
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