Sports facilities evolve into entertainment destinations

Sports venues have begun to showcase premium amenities, features, finishes and services that compete for fans’ discretionary spending and focus on nongame elements.

Christopher R. Lamberth, AIA, of Kansas City-based 360 Architecture, is the author of “A Whole New Game – Stadiums and Arenas.” According to an ASID news release, Lamberth says that “take me out to the ballgame” has been redefined and now has new meaning for fans heading out to take in a game.

In past 15 years, public assembly facilities – stadiums, arenas and ballparks – have become multipurpose “entertainment destinations.”

Lamberth says that for sports facilities, several key issues must be considered, including circulation, common space, seating types and amenities, audio-visual technology and security.

“(These) buildings are no longer just for sports. They are now competing with convention centers and hotels as flat floor space and expo or trade options. Every day is a potential booking day,” said RoseAnn Martinez, director of event services at the AT&T Center in San Antonio.

ASID is a community of designers, industry representatives, educators and students committed to interior design. Its more than 38,000 members engage in a variety of professional programs and activities throughout the United States and Canada.