YOUR BUSINESS AUTHORITY
Springfield, MO
by Carol Harris, Branson area, and Mary Engler-Guccione, Joplin area
Nearly 400 group planners from 25 states met July 16-19 in Branson for Destined for Branson '98. Sponsored community-wide by 87 tourism-related businesses, the event allowed participants to attend educational seminars at the Chateau on the Lake and marketplace sessions at the Mel Tillis Theatre.
A welcoming session was sponsored
by the Missouri Division of Tourism and The Grand Palace, and attendees were able to visit several theaters and attractions, such as Silver Dollar City and Dixie Stampede.
Ed Michel, chairman of Destined For Branson '98, said, "The attendees represent $10 million to $12 million in potential group business to Branson."
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