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Society of CLU & ChFC changes name, identity

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The American Society of Chartered Life Underwriters & Chartered Financial Consultants, commonly known as the American Society of CLU & ChFC, has changed its name and identity.

The organization was renamed the Society of Financial Service Professionals after a year-long visioning process, according to a press release from the society.

"For consumers, the society's new name more readily identifies the type of services our members provide, including assistance with comprehensive financial planning, retirement and estate planning, business and compensation planning, and employee benefits," said Edward H. Miller III, CLU, ChFC, 1997-98 society president.

Members also service the public's need for life, health, disability and long-term care insurance.

With the new name comes enhancements to society member services and a broader member base.

Changes include the addition of one free professional interest section as part of the society's membership package; the addition of new sections as members' professional development needs change; revamping of the society's consumer referral service to provide lead generation; and delivery of more cost-effective products and services via new technology.

The identity change "marks the birth of a more dynamic organization serving highly diversified professionals who earn designations and master's degrees from The American College," said Beverly L. Brooks, CLU, AEP, the society's newly elected president for 1998-99.

"Membership will also be extended for the first time to those professionals who take courses from The American College leading to the certified financial planner licensing exam," she added.

Founded in 1928, the Society for Financial Service Professionals has 32,000 members and 200 chapters nationwide.

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