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Springfield, MO
Snapchat is rolling out its Snap Pixel cross-platform tracker to help advertisers realize their rates of return.
The service allows advertisers to put pieces of code on websites to see what customers do after watching an ad through Snapchat.
The move is a flip-flop from two years ago, when CEO Evan Spiegel called targeted ads “creepy.”
Read more from Adweek.
A safe room and classroom addition at Willard Central Elementary School will be used by the music, arts and athletic programs for a district that had 4,536 students last year, according to Missouri Department of Elementary and Secondary Education figures, but school officials say enrollment is projected to grow.