YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Six-second commercials coming to NFL games on Fox

Posted online

Fox Sports is bringing a new kind of advertising slot to the airwaves this fall.

Fox Networks Group plans to offer six-second television commercials alongside standard 15- and 30-second ads.

“When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,” said Eric Shanks, president of Fox Sports.

Read more from The New York Times.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Belamour

Springfield event venue Belamour LLC gained new ownership; The Wok on West Bypass opened; and Hawk Barber & Shop closed on a business purchase that expanded its footprint to Ozark.

Most Read
SBJ.net Poll
Update cookies preferences