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Six-second commercials coming to NFL games on Fox

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Fox Sports is bringing a new kind of advertising slot to the airwaves this fall.

Fox Networks Group plans to offer six-second television commercials alongside standard 15- and 30-second ads.

“When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,” said Eric Shanks, president of Fox Sports.

Read more from The New York Times.

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