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SBJ wins 3 awards at business publication conference

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Springfield Business Journal took home three awards at The Alliance of Area Business Publishers' annual conference.

SBJ was recognized with a bronze best-of-show award for best website, silver honor in best overall design for medium tabloids and silver honor for best recurring feature among medium publications at the Editorial Excellence Awards held June 11 in Columbus, Ohio.

The website managed by Digital Editor Geoff Pickle, SBJ.net, was honored alongside Business News, with a silver award, and Crain's Chicago Business, with a gold award. Best of show is a competition among all publications at the event.

"The site excels at tailoring its content to the audience in the area it serves, providing large, engaging and locally-sourced photos to provide further connection with the content," the judges' comments read. "The information and stories are fresh, locally relevant and engaging, while the intuitive and easy-to-navigate interface further simplifies the website experience, enhancing it with its simple and inviting design."

For best overall design, SBJ was recognized for layout and coverage on feature stories on the Springfield-Branson National Airport, reporting on Heartland Labs and SBJ's Economic Growth Survey, among others.

In their comments, judges said, "The two art covers stand out for their bold use of color that grab the eye, yet retain room to breathe. Several story packages stand out: Engaging art with SPAC story, eye-grabbing and informative graphics for Workforce Development stories, and attention-grabbing images for the Decision Maker’s piece. Week on the Web is a good cross-platform promotion. There is an active variety in typography, including headlines and deck heads that are well delineated."

The silver award for best overall design recognized SBJ's A Conversation With, series, a Q&A featuring local business leaders. Interviews by Executive Editor Christine Temple with James Boosey of Blue Heron Farm & Bakery, Will Cox of Solera Energy LLC and Jessica Hill of Spencer Fane LLP were used for the awards submission.

"The Q&As that make up this recurring feature are robust and informative," judges said. "In the process of interviews with varied business leaders, the articles go beyond profiles to provide rich insight into business processes and economic issues. For example, through the lens of company founders, pieces on a solar energy startup and a farm-to-table operation provide perspective on such companies as a whole."

More than 120 awards were given out during the event. The awards ceremony marked the culmination of a three-day conference that provided workshops on editorial, sales, marketing and events, and audience development.

AABP represents roughly 65 publications in North America with a combined circulation of roughly 1.8 million, according to its website.

Comments

2 comments on this story |
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jeffmunzinger

Congratulations to the SBJ staff in recognition of the great job it does in bringing information to southwest Missouri.

Tuesday, June 14
frostbyte@mchsi.com

Excellent, congratulations!

Tuesday, June 14
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