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Sam's Club taps KC firm as agency of record

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Sam's Club selected Kansas City-based VMLY&R as its first agency of record.

The company will work to create a new brand platform, as well as creative and omnichannel strategies, for the grocery retailer.

"We were looking for a world-class agency that could help us fuel even more growth," said Tony Rogers, chief member officer for Sam's Club. "We knew we needed an agency with outstanding creative talent, strong social and digital DNA, and the ability to bring our brand to life in exciting new ways.

"In VMLY&R, we found all that and more."

Read more from the Kansas City Business Journal.

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