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Russell Cellular is now operating out of its recently completed $6 million headquarters in Battlefield.
SBJ file photo
Russell Cellular is now operating out of its recently completed $6 million headquarters in Battlefield.

Russell Cellular pens pair of acquisitions

Posted online

Battlefield-based Verizon Wireless retailer Russell Cellular Inc. on Friday announced two acquisitions.

Russell Cellular added seven stores through the deal with Sprint provider N Touch Wireless and Tri-County Wireless, a Verizon retailer, according to a news release. Both companies are based in North Carolina.

Financial terms of both deals were undisclosed in the release.

With the new stores in North Carolina and Virginia, Russell Cellular now operates 656 retail shops in 37 states.

“These locations are a perfect complement to our existing service area, and we are excited about the expansion and opportunity to serve our new customers and welcome new team members to Russell Cellular,” President and CEO Jeff Russell said in the release.

The purchases follow Russell Cellular in mid-2019 completing the two largest acquisitions in its history. It added 72 stores purchased from The Wireless Center and 71 from Ensignal, according to past Springfield Business Journal reporting.

Russell Cellular in October completed its $6 million headquarters project in Wilson Creek Marketplace. During 2019, the company reported multiple sales records, most recently producing a monthly high of 81,974 total sales in November, according to SBJ reporting.

Jeven Russell, vice president of operations, previously told SBJ the company was on track to hit $650 million in 2019 revenue. He could not be reached for comment by deadline. Russell Cellular’s 2018 revenue was roughly $424 million.


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