'Rattle and Hum'

Addressing a group of about 75, including MSU entertainment management students, Miller gave advice for building new arenas like the proposed JQH Arena on the MSU campus. The most important elements: intimacy and intimidation. “The building has to rattle and hum,” Miller said. He added that the $25 million donation from John Q. Hammons toward the arena is well above the market value for arena naming rights.