Procter & Gamble plans to shed up to 100 brands

Posted online August 4, 2014 | 6:44 am

Procter & Gamble is planning to slim down its product slate.

The company, which makes Gillette razors and Crest toothpaste, plans to shed up to 100 of its brands, according to Fortune.

Some of P&G’s top-sellers, such as Pampers and Gillette, are likely safe based on their size and scale. Other potential keepers, because of their size, include Pantene, Olay, Oral-B and Bounty.

The company plans to streamline its focus to 70-80 brands, according to the report.

Read more from Fortune.

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