Possible Velveeta shortage looms

Kraft Foods Group confirmed some store shelves are running low on Velveeta, right during a prime season for the popular processed cheese.

"This is really a short-term situation that is more noticeable during our current period of increased seasonal demand," spokeswoman Jody Moore told CNNMoney.

Velveeta is in hot demand during this sports-centric season, where customers may favor it for dips and cheeseburgers for game-watching parties.

Read more from CNNMoney.