YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The maker of "Pooey Puitton," a slime-filled, poop-shaped toy purse for children, filed suit against Louis Vuitton.
MGA Entertainment Inc. alleges its product is "designed to mock, criticize and make fun of that wealth and celebrity" associated with Louis Vuitton products. The company denies Louis Vuitton's claim of trademark infringement.
"The use of the Pooey name and Pooey product in association with a product line of 'magical unicorn poop' is intended to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks and on their conspicuous consumption," the complaint reads.
A Louis Vuitton spokesman declined to comment.
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