Polaroid goes after GoPro with $99 action camera

What's toddler-proof, water-resistant, less than 1.5 inches in diameter, ridiculously cute and perfect for documenting every moment of a budget-conscious, type-B personality's life?
 
That would be the Cube, Polaroid's new and very small HD action-video camera, now on sale for $99. The Cube was inspired by the popular GoPro but designed for people whose lifestyles are a bit more sedentary than a base jumper's.
 
The Cube is also designed to be as easy to use as an old point-and-shoot camera: It has only one button to push, its access door can be opened with a coin and it attaches to metal surfaces with a simple magnet, according to Bloomberg Businessweek.

Read more from Bloomberg Businessweek.