YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Planters dials back on Mr. Peanut's death

Posted online

Kraft Heinz has pressed pause on a promotion showing the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant.

The ad features the mascot falling to his death after sacrificing himself to save actors Wesley Snipes and Matt Walsh.

However, Kraft still plans to air a Super Bowl ad featuring Mr. Peanut's funeral.

Read more from CNN Business.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Fall 2026 Architects & Engineers Project Report

This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.

Most Read
Update cookies preferences