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Planters dials back on Mr. Peanut's death

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Kraft Heinz has pressed pause on a promotion showing the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant.

The ad features the mascot falling to his death after sacrificing himself to save actors Wesley Snipes and Matt Walsh.

However, Kraft still plans to air a Super Bowl ad featuring Mr. Peanut's funeral.

Read more from CNN Business.

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