P&G joins Pepsi, others in $90M venture capital effort

Procter & Gamble Co. is joining with Pepsi and other companies in a $90 million venture capital effort.

The fund created by Circulate Capital is designed to curb plastic use polluting the world's oceans.

“P&G remains committed to doing our part to help stop the flow of plastic to the ocean, and we know it will take partnerships and collaboration to make meaningful progress,” said Virginie Helias, P&G’s vice president of global sustainability. “We’re proud to join our fellow investors and the Circulate Capital team in working together to generate the innovation and investment needed to solve this critical global issue.”

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