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Patrick Mahomes cereal coming through Hy-Vee deal

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Kansas City Chiefs quarterback Patrick Mahomes reached a three-year partnership deal with Hy-Vee, the company announced Tuesday.

The deal includes a type of cereal, which reportedly will be called “Mahomes Magic Crunch.”

The deal also includes TV commercials, store appearances, social media collaboration and apparel.

Read more from The Kansas City Star.


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