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Panera Bread launching coffee subscription service

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Panera Bread announced plans to launch a monthly coffee subscription service.

For $9 per month, customers will have access to unlimited hot coffee, iced coffee and hot tea drinks.

“We are disrupting the industry,” Panera CEO Niren Chaudhary said. “We don’t think this has been done by anybody in this fashion ever before.”

Read more from the St. Louis Post-Dispatch.

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