Panera adds former Kraft Heinz exec to C-suite

Panera Bread Co. hired former Kraft Heinz executive Eduardo Luz as its chief brand and concept officer.

Luz worked as global brand officer and chief marketing officer in the United States for Kraft Heinz before leaving the company in May 2019. He most recently was CEO of New York-based health supplement company 8Greens.

“Eduardo is a highly experienced and creative business leader with a proven track record of success with building global brands," Panera CEO Niren Chaudhary said in a statement. "We look forward to his innovative and action-oriented brand leadership that will help us take Panera into the future.”

Read more from the St. Louis Business Journal.