Oscar Mayer serves bacon app

Oscar Mayer knows a lot of us like to wake up to the smells and sounds of frying bacon emanating from our … phones. At least that’s what the meat purveyor is banking on with its new app and companion “bacon scent device,” launched last week.
 
The app, available through Apple’s App Store, and the device that plugs into your iPhone's headphone jack, work in tandem as an alarm clock to wake you with the sounds and smells of sizzling bacon.
 
The dongle, however, is only available to winners of a contest on Oscar Mayer’s website.

Read more from Bloomberg Businessweek.