In 2016, women controlled $18.4 trillion in consumer spending, held approximately 30 percent of global wealth and were the sole heads of 32 percent of U.S. households. All that leads to the fact more women are making financial decisions for themselves and their families than at any other time in history.
Managing personal finances and preparing for retirement isn’t easy for anyone, but women often face unique challenges in that regard.
What challenges do women face? Here are three common questions.
1. What do you mean when you talk about helping empower women in regard to their financial future?
Many women find it empowering to take control of their own financial futures. And whether by choice or by necessity, 90 percent of women will have to manage their finances on their own at some point in their lives – whether single, divorced or widowed. It is imperative for women to have a solid understanding about how to manage money and invest for the future. Women who are educated and informed, and who have a plan in place, are confident in their financial decisions. This confidence leads to empowerment.
2. What is different with regard to women and finances than, say, a decade or so ago?
You have women who are very smart, very engaged in the world but for a variety of reasons were not very engaged in their finances. Many learned from their own experiences – and those of other women – the importance of being involved in financial decision making. While greater engagement was evident before the recession, increased market volatility in 2008-09 created a lot of angst. Many women began to get a real sense that their financial goals were at risk and their ability to provide for their children and their family – which is always top of mind – was increasingly threatened. A growing number of women have been seeking financial education and taking an active role in their financial planning and investment management decisions.
3. What are some of the main frustrations you hear from women about financial issues?
First, women feel they do not have good two-way communication with their financial advisers. The most common complaint is that financial professionals, often men, assume women are not interested in learning about financial issues and spend most of the time talking to their husbands. This is not the case. Having a strong financial base is the top priority for families to meet their goals – whether it’s tuition, retirement, going on vacation or buying a home – and women are in the middle of every one of these discussions.
Women really do care and want to be engaged; they just may not communicate that enough.
Second, many say the firms they work with don’t understand their needs or challenges. Women live longer than men and are more likely to become widowed and spend their later years in reduced circumstances. They also are more likely to be called upon to provide care for aging parents. These factors contribute to a greater need for financial security. Women are less interested in communication regarding investment performance than in how that performance impacts their ability to meet their own goal of financial security. The investment discussion often fails to take place in a way that translates to their lives and goals. Poor communication can leave women feeling confused, misunderstood, judged and, most importantly, that their needs aren’t being met.
Finally, women talk about how advisers can be condescending or tend to talk down to them.
Many of these women are intelligent and accomplished in their own right. Some advisers expect female clients to trust their advice without question, while being dismissive of their client’s concerns and needs. Frankly, women want exactly what men want: They want to be given options, they want to have adequate information to make informed financial decisions, and they want to feel like a partner in their financial planning and investment management.
Take charge of your financial future, become engaged in financial planning and investment decisions, and remember not to settle for an adviser who doesn’t address your needs and concerns. Your financial future is too important to ignore or just settle for good enough.
Kim Bridges is vice president and senior financial planner for The Commerce Trust Co. and member of its financial advisory services team based in Kansas City. She can be reached at kim.bridges@commercebank.com.
