Editor’s note: This column is republished with the author’s permission. Click here for the original post.
I love Taco Bell.
But, it was late at night, I knew I shouldn’t open this Taco Bell sitting in front of me.
I did it anyway, clicking open the Taco Bell commercial that multiple people had sent me.
At first, I was like, “Oh, an homage to our original idea and video. Delicious.”
Then later, as I digested it, I was like, “Oh, this isn’t settling well.”
You, like everyone who messaged me over the last few weeks, probably saw the commercial from Taco Bell with a man declaring himself an Instagram Boyfriend. You may have noticed its striking resemblance to a video and a term we created called Instagram Husband, resulting in over 60 million views, coverage in press around the globe, and entrance into the cultural zeitgeist as a worldwide term. Indeed, many celebrities have been called Instagram Husbands by the press, including Barack Obama, Tom Brady and Jay-Z.
Here’s our video …
Here’s their video …
Editor’s note: Here’s a comparison of the videos.
You’re right, it sure seems inspired by our video – but no, they never reached out to us. The overall concept, the opening line and the general tone are all the same, we just didn’t have any mouthwatering rolled chicken tacos.
How am I to react? The fast food that I love, and the video I’m proud of, now seemingly in conflict.
Yes, it’s our original idea, but guess what?
I’m not mad.
Because I know, my beloved Taco Bell was just trying to get my attention.
You see, Instagram Husband was made as part of my syndicated late night talk show, “The Mystery Hour.” An incredible American dream story where I created a late night talk show in Springfield, Missouri, of all places, and through teamwork, talent, grit and determination, we’re in 10 markets with dreams of national syndication. Glen Bell also had an American dream story, when he created Taco Bell in San Bernardino, California, of all places, and through teamwork, cheese, tortillas and thinking outside the bun is now in countless markets with a dream realized of creating a meal that comes after the third meal.
Taco Bell, and their agency, would know all of that, and would know that our show is built on sponsorships.
They were merely trying to get our attention so they could sponsor “The Mystery Hour.”
They were just too shy to ask.
We love your precociousness Taco Bell, and we accept your overtures. You can be our title sponsor for Season 9, beginning in September 2019. We would start you earlier, but by then with the help of our idea, you should be able to sell enough delicious rolled chicken tacos to easily cover the costs.
We “quireo” you Taco Bell. We’re just little guys trying “live mas.” We know you were just making a run for the border – of intellectual property decorum – so we would see you peering over the edge.
Truthfully, I’ve eyed you across the room for years, Taco Bell, and now I know you see me too.
It’s time for us to commit to this relationship.
Boyfriend’s not the right term.
I’d love for you to be my husband. My Instagram Husband.
I sunset heart you.
Jeff Houghton is the creator and host of Springfield-based “The Mystery Hour,” a syndicated late night talk show that airs on Fox and ABC. He can be reached at firstname.lastname@example.org.
SBJ compiles news on the respiratory virus outbreak.
Eddie Gumucio, organizer and founder of the Queen City Shout Music festival says he did a lot of research before moving the event online. He says they extended the festival to a week to accommodate …
Life coach Ann Leach says video conferencing is useful, but it’s not a substitute for human interaction. She recommends using this time to network and build relationships that will pay off in the …
Technology business consultant Mackenzie Scherer says too many social media posts can be counterproductive for your business. Biweekly website updates help with Google searches, but always announce …
Gary Gibson, general manager of City Utilities, says solar, wind and other renewable energy sources will be vitally important as we go forward. He says they’ve prioritized renewables because …
Author and Consultant Rosie Ward says some wellness programs focus heavily on biomedical risk factors and lower premiums to incentivize behavior. She says repositioning wellness programs to be a part …
Taylor Otwell, CEO of Laravel, says don’t be afraid to bring employees on board. Otwell says you want to protect your business, but the increase in productivity is worth it. Duration: 0:31
Megan Short, executive director of Springfield Contractors Association, says potential employers are looking at your social media accounts. She says keeping your profile professional and managing …
Singer-songwriter Justin Larkin says moving to virtual performances is similar to his busking days. He says services like Venmo and Virtual Tip Jar provide some income, but fall short of paying …
Lucas Walker, says business today is the same game with new rules. Walker, with independent consultants Mary Overbey and Damion Trout says now is the time to be flexible, evaluate what works and …
Speaker, coach and writer Erika Gerdes, says overwhelm is very real for her. Managing a career and household as a single parent means prioritizing the things that are most important. Duration: …