DiVentures LLCRoughly a year after buying Aquasports Inc. and renaming it DiVentures Scuba and Swim Center, the Omaha Neb.-based owners relocated the facility March 21. The $3.5 million, 11,800-square-foot building, 5225 S. Campbell Ave., is two blocks north and about three times the size of the store’s previous site.
Mark Roberts and
Dean Hollis of DiVentures purchased the 32-year-old Aquasports from Don and Vickie Peterson on Jan. 7, 2011. Roberts said the new facility features a 50-foot heated pool ranging from 3.5 feet to 14 feet deep, family locker rooms, classrooms and a patio for summer events. Hollis said the Springfield store employs 12 and offers scuba certification, equipment sales and rentals, travel packages to scuba destinations and year-round swim instruction.
Peter Clancy serves as store manager, and Kathy Glaser is aquatics director. Hours: 9 a.m.–8 p.m. Monday through Friday, 9 a.m.–6 p.m. Saturday and noon–6 p.m. Sunday. Phone: (417) 883-5151. Web:
Diventures.net Styled by Vineese LeeVinesse Lee launched Styled by Vineese Lee on March 29 at 205 N. Main St. in Nixa, in shared space with Deb’s Trendy Market & Boutique. Lee leases the space for the women’s fashion service from Deborah Morgan for an undisclosed amount. Lee described her target clientele as “a money-conscientious woman who wants to be a good steward with her money but look nice and high-fashioned.” Lee’s services include a closet analysis in which she teaches women how to repurpose and recycle their wardrobes, body shape and personality style analyses, closet purging, and emergency and personal shopping. Lee maintains a wardrobe in the 1,000-square-foot-store with about 200 pieces of clothing, some European lines, and 200 accessories such as purses and belts. She said clients can shop out of her closet year-round, but the public only gets the opportunity once per season. A two-hour closet analysis of 10 outfits costs $50, Lee said, and personal shopping services are $25 per hour. Hours: by appointment. Phone: (417) 536-0047. Web:
StyledByVineeseLee.comA Touch of Sun Tanning and Hair Salon LLC Husband-and-wife
Brandy and
Bobby Smith took over A Touch of Sun Tanning and Hair Salon LLC on Jan. 17 at 3761 N. Glenstone Ave. Brandy Smith, who previously owned Pleasant Hope gift shop Life Treasures Gifts, Crafts & More, said the couple purchased the salon equipment from Samantha Arnott. The Smiths, who rent the 750-square-foot space from North Bridge Church for $1,300 per month, employ a cosmetologist to offer hair, waxing and tanning services. With four tanning beds, Brandy Smith said tanning costs are $6 per session or $30 for a monthly pass. Hair services begin at $21, she said. Hours: 9 a.m.–7 p.m. Monday through Friday and by appointment Saturday. Phone: (417) 833-6999.
Send new business info to sbj@sbj.net.[[In-content Ad]]