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Advanced Family Eye Care opened July 5 at 1724 W. Kearney, Ste. 116, said Karen Cook, co-owner with her husband L.D. The business, which employs four, provides comprehensive vision and optometric examinations, and an in-store optical shop offering frames and lenses for purchase. The store occupies one 1,375-square-foot bay within a 6,000-square-foot strip center built in December 2003 and owned by L.D. Cook Family Properties LLC. Site selection for the business was based on steady traffic flow, area growth and a lack of any other private optometrists in the vicinity, said L.D. Cook, optometrist (pictured at right with Jeff Olson, optician, and Abigail Cook, optometric assistant). Remodeling ran about $80,000, Cook said. The company forecasts 2005 revenues of about $300,000, she added. Hours of operation are 9 a.m.-5 p.m. Monday through Friday, 9 a.m.-noon Saturday and evenings by appointment.

What A Workout opened June 2 at 4301 S. National, Ste. E. The women’s-only fitness club operates out of 2,250 square feet and employs three, said Jeri Smith, co-owner with her husband, Guy. A 12-month revenue forecast is expected to top $100,000, with membership numbers expected to peak at about 400, Guy Smith said. The firm has Lady Apex pin-select machines, jogging squares, aerobic and recumbent bicycles, treadmills, weight benches and free weights, said Jeri Smith, who is certified by the International Sports Science Association. The club leases from Eoff & Associates and has a three-year lease for about $2,100 a month, she said. Hours of operation are 7 a.m.-7 p.m. Monday through Friday and 8 a.m.-noon Saturday.

Sonoran Sales Consultancy LLC opened Jan. 19 in 1,000 square feet at 2045 W. Shawnee. Principal and CEO Jeff Cramer provides “sales effectiveness training” to firms doing annual revenues of $20 million or more and ranging in scope from high-tech information system companies to manufacturing operations. His revenue forecast for 2004 is about $1.2 million. Hours of operation are 6 a.m.-7 p.m. Monday through Friday.

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