Noble adds new Chicago client, employees

ITW Brands, a division of Illinois Tool Works Inc., chose Noble to develop advertising and marketing strategies for its Tapcon Concrete Anchors and Tornado Storage Hooks. Noble Vice President Kirk Banasik will manage the ITW account.

“We selected Noble because of their in-depth knowledge of the building category,” said Melissa Heisler, communications manager for ITW Brands, in a news release. “In addition, the agency’s integrated team approach is very attractive and in synch with the way ITW Brands does business.”

Illinois Tool Works manufactures highly engineered components and industrial systems. The publicly traded company (NYSE: ITW) employs more than 50,000 people in 48 countries and posted revenues of $12.8 billion in 2005.

Noble also added two account supervisors to its Chicago office.

Matthew Schelin will supervise the account of British household cleaner manufacturer Reckitt Benckiser, which has a facility in Springfield. Schelin has seven years of experience in the consumer products industry, including consumer marketing, channel marketing, strategic planning and project management.

Angela Hoops joins Noble from The Food Group, Chicago, and will supervise the account of cookie maker Otis Spunkmeyer. Hoops has more than 10 years of advertising and marketing experience, including work with Kraft, ConAgra, Proctor & Gamble and Anheuser-Busch.

At Noble’s Springfield office, a well-known face has joined the team. Kay Logsdon, who resigned from Springfield Regional Arts Council earlier this month, has been hired as director of the Food Channel and will develop www.foodchannel.com.

Noble Communications has more than 280 associates in offices in Springfield, Chicago and Bentonville, Ark. According to a news release, the company posted capitalized billings of more than $260 million in 2005.