Nixa’s DL Media lands $2M client

Cory Smith

Posted online September 21, 2006 | 11:00 pm

Six-year-old Springfield firm AdBuilders unexpectedly closed its doors in late July. As a result, Nixa’s DL Media Inc. has landed a big client.

Advertising firm Schilling/Sellmeyer & Associates Inc. outsourced its media buying to AdBuilders during the last five years. Now, Schilling/Sellmeyer has handed those responsibilities to DL Media, which places advertising through local and national media for a dozen other advertising firms.

“This is a big deal,” said DL Media President Dianne Davis.

Davis’ agency annually buys $5 million in media space for advertising, which accounts for 90 percent of its business. The new business – 50 billing accounts – adds up to $2 million annually to DL Media’s portfolio, said Don Schilling, Schilling/Sellmeyer president and CEO.

“They’re very professional. I’m really pleased with them so far,” Schilling said of DL Media.

See SBJ’s Sept. 25 issue for more on DL Media and the closing of AdBuilders.[[In-content Ad]]