YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Whether you love it or hate it, Nike's ad featuring former NFL quarterback Colin Kaepernick is generating hundreds of millions of dollars worth of publicity.
As of Friday morning, the ad had generated $220 million in publicity for the company, the Portland Business Journal reports.
The ad had generated $69 million in positive publicity and $67 million in negative publicity. Some $83 million in publicity was considered neutral, according to a report by Apex Marketing Group.
Read more from the Portland Business Journal.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.
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