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Nike confirms pilot partnership with Amazon

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Nike Inc. is starting a pilot program to sell some of its inventory on Amazon.

The products are already available through unlicensed and licensed third-party vendors.

"As we do with all of our partners, we're looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling. We're in the early stages, but we look forward to evaluating the results of the pilot," Nike CEO Mark Parker said.

Read more from RTTNews.


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