New York printer to acquire Superior Image

ViaTech, a $52 million multinational company that specializes in printing just-in-time technical corporate publications, generates about half of its revenues from its Springfield location.

ViaTech Chief Operating Officer Ron Simmons said the acquisition would help ViaTech expand into new markets.

ViaTech generates corporate literature for many Fortune 500 companies. However, its digital printing technology limits the size of the print runs it can efficiently accomplish.

The acquisition of Superior, which can print 50,000 pages per hour versus ViaTech’s current 5,000-per-hour pace, should allow ViaTech to add advertising brochures and other large-print-run products to its arsenal of services.

“We thought that we could improve the delivery cycle … by having our own offset print business,” Simmons said.

ViaTech, based in Bay Shore, N.Y., has 14 locations internationally. Though Springfield will house the company’s first offset print shop, Simmons said offset acquisitions are planned for several other cities in New York, California, Georgia and Illinois.

Click here for the full story from Dec. 26.