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New employees just a point & click away

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The majority of job seekers using the Internet fall into the professional, technical and management categories. However, a definite change is in the air. Recent research shows more and more individuals, from entry level to chief executive status, are gaining access through computers at work and at home.

So, how can you use the Internet to find applicants in an extremely tight job market? The two primary techniques are help-wanted ads and resum? databases, with the top sites offering both services.

Although countless choices are available, only a handful actually market themselves enough to have the volume of visitors that will produce results. Secondary approaches are professional organizations and key-word searches.

Missouri WORKS!, the Missouri Division of Employment Security site at

works.state.mo.us

is a must for both advertising and candidate searches. There is no charge, and it enables you to reach people in a wide variety of occupations.

The only negatives are occasional system freezes and the scant information available on prospects. Yahoo.com classifieds is also free, with only a position-announcement feature available.

The choice sites are

monster.com,

careermosaic.com

and JobBankUSA.com,

all of which charge a fee. Job posting charges range from $125 to $225. Ads run for 30 to 60 days. A one-year subscription to review resume databases will have a fee structure of up to $3,000. Nevertheless, if your hire rate is significant, this can turn out to be a cost-effective alternative to traditional recruiting techniques.

It is easy to place your employment opportunity on job-posting sites. Simply point, click and follow the directions to input the details. Be sure to sell the benefits of your geographic area, since there is a good chance you will be persuading someone to relocate. Highlight the strengths of your job openings and company so they stand apart from other businesses vying for the same people.

You will be e-mailed a user name and specific instructions. All leading sites invoice, so you do not have to worry about providing a credit card number. Account authorization will arrive within one to three days, and voila resum?s start coming and "you've got mail."

You will receive responses directly by the means you indicate, such as e-mail, regular mail, fax or telephone. You may edit your notice at any time.

Regularly purchase books on finding a job on the Internet. Job seekers are reading these books, which are telling them which sites to check out. You can stay ahead of the game by placing your positions on these sites.

Organizations provide another avenue for recruiting, especially when filling highly specialized positions. Accessing a specific Web site is often as simple as typing the name or acronym of the organization and adding .org at the end. Your notice can usually be circulated to members for a small fee.

Mining for resumes using relevant search words is a more challenging technique reserved for adventurous surfers. Search engines will save you time by sifting through all the information on the Internet. Use specific phrases of your job criteria that would likely be on qualified resum?s.

For maximum usage and speed, try Infoseek Express and Copernic 98. These free online tools access major and specialized search engines simultaneously. The trick is in using the right terms and punctuation, so note the tips provided in each search engine's help section.

The Internet should undeniably be a component of your recruiting program for any level of job. Take the plunge and start surfing today.

(Lynne Haggerman is president/owner of Haggerman & Associates, an employment, management training, human resources consulting and outplacement firm.)

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