New Dollar Menu isn't helping McDonald's

Apparently, not many people are climbing McDonald’s “value ladder.”
 
Three months after McDonald’s rebranded its Dollar Menu as the Dollar Menu and More, intended to give customers a “value ladder” of choices ranging from $1 to $5 while boosting sales, it seems the opposite has occurred. Bloomberg Businessweek is reporting that same-store sales were down more than 3 percent in January and December.
 
Bad weather and falling consumer confidence kept people eating at home, but Bloomberg states that overall, Americans are losing interest in McDonald’s. To recapture consumers’ attention, McDonald’s plans to focus on coffee, breakfast foods and apps, according to the article.

Read more from Bloomberg Businessweek.