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New CEO takes the reins at Herschend nonprofit

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Last edited 8:43 a.m., Jan. 10, 2019

Louanne Dietrich is now CEO of the late JoDee Herschend’s Branson nonprofit after serving in the interim since last fall.

Formerly director of development since 2014, Dietrich became interim CEO of The Caring People in September, when former 11-year leader Cindy Shorey resigned, according to a news release. Shorey said via email she moved back to her hometown of Nashville, Tennessee, to be closer to family after the death of her father, Mel Tillis.

Caring People board Chairman Peter Herschend, the widower of JoDee, said Dietrich demonstrated the skill set necessary to lead The Caring People during her time as interim CEO.

“We are thrilled to have Louanne assume the mantle of leadership,” Herschend said in the release.

The Caring People, which has an operating budget of around $500,000, equips women of the church in mentoring single moms in a small group ministry model. Founded by JoDee Herschend in 1997, the nonprofit now has 42 care groups in five states.

“This ministry is the most important work I have ever done,” Dietrich said in the release. “We are looking for churches to host a care group, volunteers to serve with us and single moms to benefit from this ministry.”

Herschend, who was vice chairwoman for The Caring People, died of cancer on Nov. 25. She was 74.


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