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New Balance enters sponsorship deal with WNBA

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New Balance signed a multiyear sponsorship deal with the WNBA.

The agreement makes New Balance an official partner of the WNBA. The deal for undisclosed terms includes broadcast, digital and retail content featuring Los Angeles Sparks player Cameron Brink.

Other league partners include Adidas, Nike, Puma and Under Armour.

Read more from CNBC.

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