YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Dairy producer Yakult Honsha Co. is reaping the benefits of product placement in a new Netflix teen comedy.
While its Yakult yogurt product is not mentioned by name in the film “To All the Boys I’ve Loved Before," characters can be seen drinking it.
Twitter users have reported shortages of the product as customers flock to buy it, and the company's stock has climbed.
Read more from Bloomberg.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.
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