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Netflix pursues cable TV deals

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Netflix Inc. (Nasdaq: NFLX) is in talks with a number of cable television providers to make its services available as an app on TV sets.

According to a report from the Wall Street Journal, the at-home video subscription service is in talks with Comcast Corp. (Nasdaq: CMCSA) and Suddenlink Communications. The deal would mark the first such partnership in the U.S.

A hangup in the talks with at least two operators is that Netflix is insisting the companies also take on its special technology designed to improve the delivery of its streaming video. So far, Comcast, Time Warner Cable (NYSE: TWC), AT&T (NYSE: T) and Verizon Communications (NYSE: VZ) had declined the technology over concerns the request could lead to other requests for special treatment.

Read more at the Wall Street Journal.

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