Netflix hires Disney exec

Netflix Inc. hired a Disney executive as its global head of consumer products.

Christie Fleischer joins the company from The Walt Disney Co., where she was most recently head of merchandise for parks, experiences and consumer products.

“Christie brings a wealth of experience and creativity from the consumer products world,” Netflix Chief Marketing officer Kelly Bennett said. “She has helped to build some of the world’s most beloved brands, and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways. We want to create the highest quality experience for our fans in everything we do.”

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